![]() Black Panther), we can find evidence in the Q1 numbers that subscription services are having a material effect on the box office. ![]() ![]() We are about a third of the way through the year, so let’s take a look at box office performance so far to see if we can find evidence that there has been a material change in moviegoing.ĭoes beating analyst expectations in a single quarter prove subscription models are driving people back to the movie theater? While it’s true, the quality of the movies will always be the most important factor in determining box office (e.g. ![]() In my last article, I predicted a record box office of $12 billion this year, driven by the rapid growth of movie subscription services like MoviePass and Sinemia.
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